Light's Camera, Action!

When you’re celebrating 100 years of movie history, a traditional photo booth just doesn’t quite seem fitting.

That was the challenge, and the opportunity when Armani Entertainment was commissioned to create an immersive photo experience for the Bryn Mawr Film Institute as they celebrated the theater’s 100th anniversary.

Originally opened in 1926 as the Seville Theatre, the historic theater has been entertaining audiences for a century. For this special anniversary celebration and fundraising event, the Bryn Mawr Film Institute wanted to give guests something more memorable than a standard photograph. They wanted guests to actually become part of movie history.

And that’s exactly what we set out to create.

From Guest to Movie Star

The concept was simple in theory: Guests would have their photograph taken and then choose from four iconic films. Our technology would transform their image and place them directly into a movie poster, making them the star of the movie.

Bringing that concept to life, however, required quite a bit more than simply taking a photograph and applying a filter.

Our team spent many hours developing, testing and refining the AI prompts and coding necessary to make the experience work properly. We needed the AI to recognize the guest while maintaining their important facial characteristics and then seamlessly incorporate them into the visual style of each movie.

We ultimately created four unique movie experiences:

• The Godfather
• Casablanca
• The Sound of Music
• The Princess Diaries

We also developed male and female character options so that guests could select an experience that worked for them.



The result was a truly personalized photo experience where guests weren't simply posing in front of a backdrop. They were stepping into some of the most recognizable movies in film history.

Creating the Right Environment

The quality of the original photograph is incredibly important when working with AI, so we paid close attention to the setup.

We used professional lighting along with a black backdrop to create clean, consistent images. This gave the AI the best possible source material and helped ensure that the final images looked polished and professional.

The experience was located inside Theater 2 at the Bryn Mawr Film Institute, creating an especially appropriate setting for a movie-themed interactive experience.

And there was even a themed drink waiting nearby: the Bryn Mawrtini.

It was a perfect combination of technology, entertainment and the history of the venue.

More Than a Photo Booth

What made this event particularly special was that the photo experience was just one part of a much larger celebration.

Before the immersive photo experience opened, guests attended a presentation highlighting the history of the theater, explaining the purpose of the anniversary fundraising celebration and recognizing the sponsors who helped make the event possible.

Once the presentation concluded, guests could head into the photo experience and create their own piece of movie history.

For us, this was a great example of how a photo booth can become much more than a place to take pictures.



With the right technology and creativity, it can become an interactive entertainment experience that is completely customized around an event, organization or brand.

Creating Experiences That Are Truly Unique

At Armani Entertainment, we love projects that challenge us to think differently. This event allowed us to combine professional photography, lighting, AI technology and custom programming to create something that had never been done at the venue before.

And that's what makes immersive photo experiences so exciting.

Whether you're celebrating a major anniversary, hosting a corporate event, raising money for a nonprofit, launching a product or simply looking for something completely different for your guests, the possibilities are virtually limitless.

For 100 years, the Bryn Mawr Film Institute has been creating memorable experiences for movie lovers.

For one special evening, we were thrilled to help their guests become part of the movies themselves.